TELFAR x TRANSIT COLLECTION

“The Only Baggage” is a project inspired by the unstoppable spirit of women on the move and the relentless energy of New York City.

Our objective was to position Telfar’s Transit Collection as the essential travel companion for women who redefine what it means to be resilient, adaptable, and stylish. The campaign narrative celebrates those who never let reroutes or obstacles slow them down; for them, travel is not just about reaching a destination, but about moving through life with intention and confidence.

The “Only Baggage” tagline became a rallying cry, encouraging our audience to travel light in every sense—physically, emotionally, and spiritually. Through a mix of film, print, and digital assets, we created a cohesive visual language that is both aspirational and relatable.

This campaign stands as a tribute to women who always reach their destination, no matter the detours—an ode to excellence, movement, and the freedom to go anywhere.