WHO IT'S FOR

Beauty lovers who are too bold, too loud, and too pretty to play it small especially Gen Z and Millennial women and femmes who use makeup to express identity, mood, and main character energy.

WHAT’S NOT WORKING

The beauty industry says “inclusive,” but still centers the same bodies, same tones, and the same ideas of what’s beautiful. Confidence gets boxed into limited shades and limited sizes.

WHAT WE KNOW

When people see themselves in the product and the story, they feel empowered to take up space. Beauty isn’t about fitting in it’s about showing up. On your own terms.

THE TRUTH

Shrink the routine(if you have to), not your mood.

THE WHOLE POINT

Lizzo said it best, “I been fat, I been skinny... btches still  aint fckin with me.” It was never about size. It’s always been about presence. And presence isn’t measured, It’s felt. That’s why she’s the perfect partner for ONE/SIZE: a brand built on the belief that beauty has no size limit. Pretty Unbothered taps into this shared energy to celebrate confidence in all its forms and reminds everyone that showing up as your full self is the boldest beauty move there is.

COPY and Art Direction :

Kennesha Kimber