THE AMERICAN SEAFOOD COUNCIL
EAT YOUR SKINCARE
PROBLEM
Americans are not eating enough seafood.
OPPORTUNITY
Young women are obsessed with wellness and beauty, investing billions in skincare and self-care. But they’re missing the ultimate beauty hack: seafood. Rich in omega-3s, zinc, and collagen-boosting amino acids, seafood is nature’s original superfood for glowing skin, a clear mind, and a vibrant life. They trust their friends and influencers more than brandS, 89% say so.
STRATEGY
Rebrand seafood as the must-have beauty and self-care ritual for women who want to look and feel their best.
Because beauty isn’t just skin deep,
it’s what you eat.
EXPERIENITAL
The Eat Your Skincare Pop-Up Food Truck & Beauty Bar will roll into high-traffic beauty and wellness districts, styled with the polish and allure of a luxury skincare launch.
SOCIAL
Tutorials and Testimonials. fecsxaturing seafood recipes and beauty rituals.
PRODUCT
SKINCARE RECIPE BOOK
Every page is a visual feast, editorial photography &, bold layouts, making seafood recipes as covetable as the latest skincare trend.
The Books Will Be Feautured In Retail Stores Such as Sephora and Ulta.
