THE AMERICAN SEAFOOD COUNCIL
COPY AND ART DIRECTION : KENNESHA KIMBER
EAT YOUR SKINCARE
PROBLEM
Americans are not eating enough seafood.
OPPORTUNITY
Young women are obsessed with wellness and beauty, investing billions in skincare and self-care. But they’re missing the ultimate beauty hack: seafood. Rich in omega-3s, zinc, and collagen-boosting amino acids, seafood is nature’s original superfood for glowing skin, a clear mind, and a vibrant life. They trust their friends and influencers more than brandS,
89% say so.
STRATEGY
Eat Your Skincare.
Rebrand seafood as the must-have beauty and self-care ritual for women who want to look and feel their best.
Because beauty isn’t just skin deep, it’s what you eat.
SOCIAL
EXPERIENITAL
PRODUCT
